In July 2019, Facebook shares were priced as high as $204.87.It seems so simple: an app which allows you to share pictures, with a little helping hand from filters to make them look just right.Who could’ve known that the format would take hold so decisively, becoming a central part of our modern online lives? This is customised based on users’ specified interests, serving up brands in which might appeal to them.Instagram reported that over 90 million Instagram accounts clicked a post to reveal product tags every month, as of September 2018. Nonagenarian Instagram sensation The country with the most amount of female Instagram users is The United States is the global leader in active Instagram users, with Users all over the world are adopting the platform — and some countries are seeing massive growth in their number of Instagram users. Indeed, the latest figures bring the two platforms closer together than they have been for some time. If nothing else we can take from this that influencer marketing can be more successful in certain markets.Nature’s Recipes is the only brand that leans into influencer marketing more than Heineken Italia, with 37.5% influencer posts. Brazil (70 million Insta users), India (69 million), Indonesia (59 million), and Russian (40 million) round out the top-five. This has been linked to a rise of There are also overarching concerns around privacy and fake news on Facebook. Nearly a third of the oldest grouping (they stop at 55+) are multiple daily users.Back in August 2017, Facebook reported that Instagram users under the age of 25 spent an average of 32 minutes using the platform. This graph shows the stats of social media in Germany based on over 10 billion monthly page views. So far, so predictable – but Instagram’s success is truly international. The two account for over 40% of engagement with branded profiles on Instagram. Then you can access your favorite statistics via the star in the header. Latin America, for instance, sees a greater proportion of smaller influencers, with close to 90% of the region’s influencers counting fewer than 10,000 followers. This represents a downgrade of previous forecasts that estimated time spent on Snapchat would increase to 28 minutes in 2019.eMarketer predicts that the average daily time spent on Instagram by US users would continue to increase by one minute each year, until at least 2021. These compare relatively poorly to Facebook ads, which can command CTRs of around 1.6% for ads placed in users’ Facebook feeds.Shifting the focus to CPC and CPM, we can see that the picture is a bit more complicated. eCommerceDB.com We find Instagram to be the best social media platform to focus on. Clearly the appeal of nicely filtered photos truly transcends national boundaries.But if that makes it sound like Instagram users are concentrated across emerging app markets, its popularity in Japan (26 million), the UK (23 million), and Germany (19 million) confirms that this is not the case.The tiny but wealthy southeast Asian nation Brunei tops the list in terms of penetration, with 60% of the eligible population Instagram users. It was founded in 2010 by software engineer Michel Krieger and computer programmer and former Google-employee Kevin Systrom. Profit from additional features by authenticating your Admin account And in both cases, these figures represent a significant drop from the 50-64-year-old bracket, showing that their appeal is more universal.Not labelled on the below graphic, Instagram is used by 57% of 25-29-year olds, 47% of 30-49-year-olds, and 23% of 50-64-year-olds.A biannual study of US teens, asking them to elect their single favourite social media platform has found in favour of Snapchat since spring 2016. 2020 Instagram demographics data: Active monthly users. In NapoleonCat. We can see that it is mainly smaller brands that seem to suffer, though the presence of Elizabeth Arden and Pond’s – both of which were found to be marketing to an Instagram audience that was more fake than real – shows that big brands are not impervious.In more positive news, however, no brands which appeared in the Q1 equivalent of this list, reappeared in this quarter. The idea for Instagram came when Systrom was holidaying with his partner in Mexico in 2010. Instagram users are more prevalent (proportionally) in higher income brackets – as we might expect from a platform often associated with conveying a glamorous lifestyle.No doubt related to this, the more educated an American is, the more likely they are to be an Instagram user.